HAAPWYSHITS - Holler at a player when you see him in the streets.

By definition, an acronym is a short form symbol. True to its form, haapwyshits stands for something much larger. The message is left to interpretation, but the medium will always be the same: the streets.

The streets are the veins of modern culture’s vigor. The streets have been the canvases of yesterday’s art. The streets are the runways of today’s fashion. The streets will be the stages for tomorrow’s music. The streets are the only media untainted by bias; the only free market; the only pure competition with a complete source of information. We express ourselves in the streets. We judge each other in the streets. Style is born in the streets. Ideas are cultivated in the streets. In the streets, there is no superstar because there is no spotlight. Everybody is on stage. It is the only reality television. It is the only good life. Without the streets, there is no hustle. Without the streets, there is no flow. Haapwyshits is your message. The streets are your medium. Holler at a player when you see him in the streets.

As an entity, Haapwyshits is not a company, but a lifestyle concept. We are more than a brand. We are more than a magazine. We aim to raise your standard of urban-influenced living. We strive to bring the streets to the people . . . and we mean your streets.

At Haapwyshits, no matter what street it goes down on, or if it happens underground, we put it on Front Street for the people to be in the know. In other words, we bring you that new-new. We want you rockin’ that ‘this ain’t out yet’. We want you pushin’ that ‘this ain’t dropped yet’. We are a source, a medium, a fashion fix, a club-banger mix, a community, a forum, a brand, an opportunity . . .

We are two turntables and a microphone . . . put us on so we can put you on.