He’s back with a brand new invention. This time he tests the limit again with another video graphic never seen before. Don’t worry, your television is not broken. It’s just Ye being Ye.  Newest video off of the 808’s & Heartbreak album - its Welcome to Heartbreak with Kid Cudi.

KANYE WEST “Welcome To Heartbreak” Directed by Nabil from nabil elderkin on Vimeo.

The album drops next week, November 24th.  For the iTunes release, Brooklyn’s own artist, KAWS, has created artwork for the album covers.  If you have been hating on the music, chances are you will hate on the album cover.  We can’t fight you over it.  Matter fact, we might tag-team with you.  HAAP.

As a reminder for the upcoming album, the Yeezy camp has released a commercial for the upcoming 808’s & Heartbreak album which drops soon.  The commercial is timely, as two new tracks from the album were released today; one featuring Young Jeezy, and the other featuring Lil’ Wayne.  No, neither discards the vocoder, and both run with the 808’s & Heartbreak theme.  We aren’t sold, but we’ll put it on layaway until we hear the entire concept album in one piece.  HAAP.

Kanye has dropped a video for the Heartless track recently released from his upcoming 808’s & Heartbreak album.  The Hype Williams video uses a new animation method called rotoscoped.  Its interesting, to say the least.  Something cutting edge doesn’t surprise us from Kanye.  HAAP.

Kanye’s 4th leak from the epically anticipated 808’s & Heartbreak is a little more lighthearted than the other three.  Using a possibly sarcastic title for the track, it is certainly robotic.  The vocoder is utilized again, of course, on top of a Daft Punk-esque robo-beat.

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